Wardens of Newtownards among finalists at the 2022 Northern Ireland Social Media Awards

The landmark store has been shortlisted for Best Use of Social Media in Retail (Over 10K Following), Social Media In-House Team of the Year, as well as Best Use of TikTok in Business.

Digital Marketing Creator of Wardens of Newtowards, Tracey Meredith, revealed: “It’s felt unbelievably. To be shortlisted for the best in-house team as well has been really lovely because it recognises us as a team and the work we’ve put into the digital marketing of the store.

“We’re all very excited to attend the awards ceremony - absolutely over the moon.”

After TikTok user Holly Morridge (@hollymorridge) shared a video showcasing her enjoyment for the Wardens of Newtownards account, the video quickly garnered 3.4 million views; launching the Wardens of Newtownards from 600 followers to 187.8 thousand.

“We had been making video content for quite a long time but after a different TikToker shared our page our following skyrocketed in a very, very short period of time,” added Tracey. “It was definitely a catalyst for wanting to continue making content.

“I think it just happened that the content we have been making for the store over the last few months has been really suitable for TikTok; you’ve definitely got a lot more freedom on TikTok as a platform.

“It’s been great fun for the staff. Everyone really enjoyed participating and contributing, it’s really something that the whole shop can pull together for.”